Final Paper Outline and Annotated Bibliography Coursework

Final Paper Outline and Annotated Bibliography - Coursework Example This section discusses the application of clinical psychology in treating Joe from his medical condition. Clinical psychology just as the name suggests refers to the integration of clinical knowledge, theory, and science to understand, prevent and relieve psychological based dysfunctions thereby promoting behavioral wellbeing of an individual. Joe requires the application of clinical psychology and the section will explain how and why. Joe suffers from major depression. This section will concentrate on explaining the causes of his condition two of which are his genes and environment. Joe loses both his job and family. The two are serious occurrences that depress him. His family history further aggravates his situation. The section will, therefore, show how the two cause his unique condition. Integration in clinical psychology refers to the incorporation of various therapeutic approaches including gender, spiritual, cultural and sexual orientations in a case. The section will discuss integration among other hypotheses that would enhance the effectiveness of Joe’s treatment. Cognitive behavior therapy offers appropriate remedies that can help manage Joe’s situation. The section discusses the application of the therapy in the treatment of Joe. The therapy relies on the theory that claims that emotions, cognition, and behaviors have a relation and interact in most situations. The therapy, therefore, strives to treat all the factors thereby providing a holistic treatment to the patient. The section discusses the advantages and disadvantages of the trend. Advantages of cognitive behavior therapy include the fact that it is holistic. However, the approach may evoke emotions thereby hinder the patient’s cooperation. Additionally, the method is time-consuming. This section discusses the two among many others thereby developing a systematic understanding of the case. To build a rapport with Joe, I will approach him respectfully with the view to winning

Innovation and Change Assignment Example | Topics and Well Written Essays - 1500 words

Innovation and Change - Assignment Example However it depends upon various factors including willingness to bring a change, vision for change, determination as well as leadership qualities, certainty of progress in right direction and guidance (Jarret, 2009). Different people have different strengths and weaknesses when it comes to finding a solution for their problems, but it is the circumstances due to which they come up with something extra ordinary and contribute to the process of innovation (Mayle, 2006). According to Rosanne Cash â€Å"The key to change... is to let go of fear†. A change can only occur when people let their guard off and let things happen as they please. Innovation on the other hand is derived from a Latin word that means â€Å"to introduce something new to the existing realm and order of things†. In simple words it’s kind of a small revolution in its self (Shavinina 2003). Innovation or change does not occur randomly but thoughts and effort is put into the process to implement a su ccessful change. Lots of decision making goes into this process which is affected by mental models, personal bias and stereotypes that consistently influence the decision makers during statistical computation (Jarret 2009). This does not mean that decisions made are effective sometimes they can be flawed as well. In fact many times the greatest obstacle in the way of innovative change is the flawed human judgment. For example, mergers largely fail to achieve potential. Failure in achieving an effective change can be due to many factors like lack of vision, poor processing, inappropriate business strategies etc. but being able to manage a flawed judgment is the key to survival. Change has to be strategized in a way that leads to successful future yet satisfies short term requirements (Holbeche 2006). Theories of Innovation and Change Different theories about innovation have been brought by different scholar that are being seen practically implemented on to this world such theories as presented by Max Weber, Nisbet, etc are important to be discussed so that change innovation can be well comprehended. With the existence of social science there have been untimely diverse changes in the society. The theory that emerged from Robert Nisbet was the first time people started noticing that there is link between change and society with its past and the present, and here started a new debate. Nisbet’s thesis presented the fact that there can be no reflection or study upon the social change evolving hence it is not measurable and it is distinguishable from the intellectual activity which is usually referred as history (Boudan 1986). Revolution can be defined as a social change that place within a very short period of time. Social change is made up of four factors that are; Modernization, Diffusion, cultural lag and indigenously initiated alteration within the systems. When society is not able to cope up with the forced factors that have been involved into it, change s in that society are inevitable and thus revolution comes into that society. Max Weber was the first person who thought that social changes are rather just not linked to the economics going on around people but to the entire social sciences that are revolving around us. These kinds of changes are important to be discussed and mentioned in researches where social communication is involved (Boudon 1986). Leadership of innovation and change: With the acceleration in the onset of change and innovation, leaders have to evaluate

Human Geography Essay Example | Topics and Well Written Essays - 1000 words

Human Geography - Essay Example The development of a certain geographical location in relation to people living there and the distribution of economic activities in that area are also considered. Human geography as a discipline includes various factors when carrying out a study on an area. These factors include historical characteristics of the area. History of a place can determine the type of houses that people build and the general layout of the town or city. The economic activities in a particular town are determinants in the human geography of a particular place because it is basis of what human geography studies. The economics of a place dictate the income generated by people of a particular town thus influencing the human geography of the area. The population size is factor that contributes to human geo of a place because there is always a difference between a densely populated and a sparsely populated region. Politics of a place can also be a determinant because, divisive politics causes conflict, which in human geo, is characterized by destruction and chaos. Settlement pattern in a given area depicts a lot about the human geo of a place. An organized settlement is resplendent of a working class population while the reverse could be said about job less population. This paper aims to highlight the human geography of a district in Peterborough city referred to by the name of Census Tract 11. According to secondary sources, this area has a high population of people with an average mean of age 42 years. Although this is the mean age, there is relatively high population of children between the years of 5 and 10, which is evidenced by large numbers of kids seen playing in Parkhill/Water on the south. The social space of the district is characteristic of efforts by the authority to satisfy the need for more playing space. This is done to complement the existing space with mobile playpens at supermarkets and any other available and unused space. The area also has a fair amount of student popu lation that is characterized by cyber cafes and coffee shops. This shops and cafes have been installed with wireless access to the internet enabling the student population to handle their school while socializing. An ice rink is available in the area where the high schools in the area can hold their ice hockey games and recreational ice skating. The tract is mainly composed of middle class residents, which are illustrated, by the type of cars parked during the day in the driveways. The cars exhibit a relatively fair and standard of living of living with most of showing two car parking spaces. The student population and low-income earners, who live within the tract, mainly use the public transport system. Most of the houses in the tract are big houses meant to hold families comfortably. The houses look like they are mostly mortgage acquired homes because it does not look like their respective owners could have built them (Norton, 2010). According to secondary sources, I expected to s ee low-end houses where the residents are low-income earners who cannot afford the houses exhibited in other tracts in the city. The area has a couple of housing apartments that are mostly leased out to students or temporary residents. There was no sign of any semi permanent housing in the tract leave for the tents used by restaurants to extend their businesses to the pavements on the streets. There is evidence or recent development of row homes a characteristic of upsurge in real estate business in the

The Party is Over Essay Example | Topics and Well Written Essays - 750 words

The Party is Over - Essay Example Oil industry boomed especially during 1860 and 1900 when scientific and technological discoveries took place. Another oil pioneer that is credited for his contribution to the oil expansion is French engineer J.J. Etienne Lenoirn who with his discovery of first world internal combustion engine which depended much to the gasoline. Though it took almost 40 years to have clear automobile and interdependency of oil and industries, Lenoirn certainly paved the way for oil production with his innovation of internal engine combustion. In 1990, kerosene sky-rocketed the oil production due to the domestic usage of lighting and cooking, which later on the supply was affected by the invention of electric bulbs. After World War I, city construction in Europe paved the way for automobiles which later on increased oil production. Though most of war automobiles used fuel which was largely supplied by US, which led to the systemization of oil production, refining and shipping. Oil importance was vividly seen during this time which contributed much to the US economic growth. The US became the world superpower nation due to the wealth accumulated during the year of 1950 to 1965 which doubled again from year 1965 to 1980. Though an oil price has been fluctuating, oil and its products have been valuable resource which contributed much to the automakers together with oil companies in America. Though a link between auto industries and oil companies grew fast which saw more cars releases, other economic aspects also had positive impact to the country which made America to depend heavily on oil production to date. Due to it's heavily dependence on oil, America oil production started to decline which has made US looking for oil out of America. Oil revolution has not only changed Americans life, but the world as whole. US strike a deal of 50/50 split with Saudi Arabia which made US which assured US of more oil while Britain strike deal with Iran which later on was nationalised during the nationalism in Iran. Taking a good look at the trend of economic development around the world, especially in the oil producing countries, it is evidenced that these countries experienced a certain amount of conflicts. Apart from the conflicts, US have now become largest oil user, which cannot even meet the domestic demand. "Importation of oil to US has been increasing since 1970 which US has to make up for its shortfall from domestic production." (Richard Heinberg, The Party is Over, 2nd Edition 2005). US being the well-explored country have not managed to meet it domestic demand for oil. Being an industrial country, the oil production has to be high as well, the notion that has forced US to look for alternative in filling the gap of the energy required. In his book, Richard Heinberg described some of alternative energy sources like solar energy and atomic energy that could at least help in meeting the demand. . However, efforts to improve efficiency are subject to diminishing returns, and so eventually a point will be reached where reduced energy availability will translate to reduced economic activity. According to Richard Heinberg, US is the world's largest energy consumer, the centre of global industrial empire and, and the holder of the most powerful store of weaponry in world history. This might play vital role in shaping the geopolitics of the new century.

Correlation Discussion Essay Example | Topics and Well Written Essays - 250 words

Correlation Discussion - Essay Example 2. Pearson’s Product Moment Correlation Coefficient: This is considered the strongest measure of correlation; and is sensitive to even small variations in data. It is also a base for predictive analysis. The biggest problem with this method is that it requires data that is either on an equal interval or ratio scale; and cannot be used with data on simpler scales. 3. Rank Order Correlation Coefficient: This method is computed with data on an ordinal scale; and with a reasonably large sample size the results are quite robust. While the technique is quite robust, it can get extremely cumbersome as the size of the data set increases. 4. Biserial Correlation Coefficient: If the data sets belong to two variables that are inherently continuous, but the data available on one has been reduced to two discrete categories; one needs to compute a Biserial correlation coefficient. This technique is not as robust; and should not be substituted for a stronger one. 5. Point – Biserial C orrelation Coefficient: If a continuous variable needs to be correlated with a discrete dichotomous one; a Point – Biserial Correlation coefficient is computed. This technique is simple and important in fields of study where such occurrences are commonplace; but it is otherwise not too robust. 6.

Court News Essay Example for Free

Court News Essay Editorial Despite our report of the 30th November regarding her majesty’s speech to the House of Commons in which she stated she would act only for the good of her people, it has to be admitted that there is still an air of disquiet in the country regarding the future of the monarchy. The queen, although still in good health in body and mind, is now in her 68th year and the length of her reign is unprecedented. The future of a Protestant monarchy must be assured for the sake of the country, its stability and role in Europe. Around the World It is reported by our correspondent in Utrecht that a burgher of that city, one Oliver Van Noort, a former inn keeper, has recently completed a three year voyage in which he claims to have sailed completely around the world. His voyage, which he reported in a letter to the authorities in the Netherlands caused much excitement. Theatre News, by J. Q. Adams Mr William Shakespeare, author of such entertainments as ‘Julius Caesar’ which was well received, has this year come up with two new plays in contrast. The Merry Wives of Windsor’ is a light hearted comedy to lift the dullest spirits. It features that lovable rogue, Falstaff. , known of course from earlier works. This can be seen for the price of one penny every Monday and Tuesday at the Globe Theatre, Southwark. As this is such a popular play there will be extra boat men around to ferry passengers. For those of a more serious turn of mind the tragedy of Hamlet, Prince of Denmark, the title role being played by Mr Richard Burbage and the Lord Chamberlain’s Men, will be performed on Wednesday, Thursday, Friday and Saturday. Fashion K. Emerson Spain continues to be a major influence upon English fashions. The work of Mistress Dinghen Vanderplasse with her knowledge of starching methods continues to be important, especially as ruffs remain in fashion, though they tend to be on smaller scale than on previous years. Silk, hand knitted, stockings were a popular present for many ladies this Christmas past, including her majesty, despite the cold weather. The majority though still prefer stockings of cloth or wool for both durability and warmth. The farthingale, so popular at court, as can be seen in her majesty’s recent portrait, has been estimated to have reached a width of 48 inches in some cases. Will this impractical garment continue to be fashionable in the new century? Recent Legislation by E. Cubberley The recently enacted, and much needed, Poor Law is already bringing changes in our society. It says much for the legislature that they have taken such care to ensure the care of unfortunates. Poor children will be properly apprenticed and trained in a trade as well as in their letters.. The richer member of society will fulfill their social obligations by providing supplies for the poorer folk in difficult times. No more should we have to report upon poor waifs being found starved to death in harsh weather s happened last winter when the harvest was so poor. And think of the benefit to the country of so many young people properly equipped for a trade This, together with the stopping of the monopolies which favored only a few, will benefit all of her majesty’s subjects.

Understanding consumer behaviour attitudes towards advertising

Understanding consumer behaviour attitudes towards advertising Total 2010 UK advertising expenditure amounted to 14.5 billion. Of this, more than 80 per cent was spent on display advertising in the press, broadcast, print and outdoor media. (Source: The Advertising Association) Under the current circumstances, advertising represents one of the major sectors in the economy with millions of workers worldwide. The efficiency of functioning of the economy in general, to a considerable degree, depends on that sector. Advertising accompanies competition between companies and is an essential attribute of the market economy. 1.2 Background Companies need to understand consumer behaviour in order to find the best way on how to shift demand of products in their favour. When companies are able to discover the reasons why consumers make particular purchasing decisions, they can adapt their marketing efforts to better suit the needs of the consumers. Understanding consumer behaviour may result in increased sale and improved profit performance of the organization. Classical microeconomic theories of consumer behaviour have focused on the principles of rational consumer behaviour, which suggests that consumers choice is primarily a matter of personal preferences, whereas utility theory of consumer behaviour maintains that consumer choices reflect their attempt to secure maximum usefulness from their financial resources. Citation! While classical theories still apply in contemporary western societies, the role of mass media, internet and various aspect of modern culture may have fundamentally changed many elements in the understanding of consumer behaviour. Also marketing opportunities available in the digital information age have altered the way how consumer choice is being shaped and used for profit. Advertising is perhaps the first thing that people think about when considering marketing. Companies must do more than make good products they must inform consumers about product benefits and carefully position products in consumers minds. To do this, they must skilfully use the mass-promotion tools of advertising. Advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively. Target audiences are set to focus on different groups: adults, teens, pre-schoolers and other groups. It is essential to become familiar the target market, their habits, behaviours and attitude to advertising in general. It is known that student youth is less conservative in their views and decisions, comparing to others age and social groups. 1.3 Research Aims and Rationale Based on the above information, the main aim of the research is to investigate the extent to which the purchasing decisions of students in the UK are influenced by the advertisement campaigns. During the preparation of the current research paper a questionnaire was carried out among Queen Marys students, which aimed to study their attitude to advertising. Survey sample covered opinions of 20 young people between the ages of 21-24, that is students in their last years of studies. The choice of the audience was not random. The survey had a probing character and could not represent the aggregate of the student youth population or even more general adult audience with statistical precision. However it offers a clear representation of dominating tendencies in preferences and opinions of the chosen audience, which is the main aim of mass advertising. 1.4 Outline of the Project Chapter 2: Literature review Advertising is an important means by which economic enterprises communicate with both their current and potential customers. It is often said that to be effective an advertisement must be read, understood, believed, remembered and acted upon (Adcock, Halborg, Ross, 2001) There are five principal ways in which a company can communicate with its markets: Media advertising (commercial television and radio, the press, posters, cinema and direct mail/internet) Public relations activities Selling Merchandising Packaging (Chisnal, 2001) These promotional activities are at the heart of effective marketing strategies. According to Adcock, Halborg, Ross, (2001) advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. The major steps in media selection are: deciding on reach, frequency and impact; choosing among major media types; selecting specific media vehicles; and deciding on media timing. The current research paper is concerned with determining an appropriate media type (medium) which better suits habits and preferences of the observed population. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively (Kotler, Armstrong, 1997). For example fashions are best advertised in colour magazines and daily newspapers are a first consideration in advertising real estate. Different types of messages may require different media. Cost is another major factor in media choice. Whereas television is very expensive, for example, newspaper advertising costs much less. Setting the advertising budget is a complex task. Some critics charge that large consumer packaged-goods firms tend to spend too much on advertising, and industrial companies generally underspend on advertising. They claim that the large consumer companies use lots of image advertising without really knowing its effects. They overspend as a form of insurance against not spending enough. (Kotler, Armstrong, 1997) For a long time, television and magazines have dominated in the media mixes of advertisers with other media being neglected (Jobber, 1995). Recently, however, costs of these media have gone up and audiences have dropped. Advertisers are now increasingly turning to alternative media, such as outdoor advertising or internet. The question that concerns companies remains the same: how much advertising spending really has on consumer buying and branding royalty? In order to answer it media impact must be re-examined regularly. As summarized in the table the major media types are newspapers, television, radio, magazines, and outdoor. It is important to list advantages and limitations of mediums, as they will prove to be guidelines in the interpretation of the observed results. Medium Advantages Limitations Newspapers Flexibility; timeliness; good local market coverage; high believability Short life; small pass-long audience Television Good mass market coverage; combines sight, sound, and motion; appealing to the senses High absolute costs; high clutter; fleeting exposure; Less audience selectivity Radio Good local; acceptance, high geographic and demographic selectivity; low cost Audio only, fleeting exposure; low attention; fragmented audiences Magazines High geographic and demographic selectivity; credibility and prestige; long life and good pass-along readership Long ad purchase lead time; high cost; no guarantee of position Outdoor Flexibility; High repeat exposure; low cost; low message competition; good positional selectivity Little audience selectivity; creative limitations Chapter 3: Research Method and Procedure 3.1 Introduction This chapter reviews the research methods which were used in this project. It is necessary for a researcher to choose a suitable method for the problem. To get a full picture a blend of qualitative and quantative research analysis is recommended. This research will take the following procedure: define the research objectives, develop research approach, analyse results and make a conclusion. 3.2 Research Objectives. This research takes into consideration three main objectives. Firstly, to determine respondents attitudes to advertising in general. Secondly, to identify students preferences among different types of media. The final objective of a survey is concerned with evaluating the influence of advertisement campaigns on the purchasing decisions of students in the UK. 3.3 Research Approach and Instruments. There are several methods of collecting data for research. In the current paper the primary data was collected for the first time using questionnaires. This method has proved to be efficient way in getting both quantative and qualitative data. The questionnaire (Appendix 1) incorporated both main types of questions which are commonly used in surveys: open-ended questions and closed questions. Open questions are interesting because of the spontaneity and individual flavour of the replies, but frequently it is difficult to compress free answers into limited number of codings. Findings in closed questions provided the research with statistical evidence, whereas open questions gave to the research depth and range of information. Interviewer was recording all answers verbatim because there is always a danger of interviewer bias through inaccurate recording. 3.4 Reasons for specific questions In giving an answer to the question 1: What is your attitude to advertising in general? respondents had a considerable freedom in phrasing an answer, which may be lengthy and detailed, and in his or her own words. In the question 3 respondents were able to choose from a range of possible answers. The simple follow up question invited to give a more detailed explanation on the subject. Questions 4 to 6 were closed type questions, which call strictly limited responses. The respondents were offered a choice of alternative replies from which he or she was expected to select an answer corresponding to his or her personal views on a particular subject. The research used simple alternative questions: YES/NO. 3.5 Summary The results of this process will appear in the next chapter. Chapter 4: Results 4.1 Introduction The project sought to examine media popularity among students and find out to what extent advertising influences their purchasing decisions. To achieve the research projects aim and rationale, a questionnaire was utilized as stated in the previous chapter. The following section will present and analyse results of this survey. 4.2 Findings. Part 1 As shown in Diagram 1, the vast majority of respondents prefer television, whereas magazines took the second place. The results indicate that the Internet is the third popular media, while newspaper and outdoor advertising share the fourth place. Percentages indicate the proportion of votes students gave to a specific media out of total votes. For instance out of total 37 only 1 vote was given to advertising on the radio. Popularity of television was not a surprise as it combines sight, sound and motion. It was described by respondents as the most effective and the best medium for advertising. It advantage lies in broad mass market coverage. Magazines appeal to students for its credibility and prestige; long life and good pass-along readership. Students explained that it is good for fashion, and pictures of movie stars make it attracting. Outdoor media was described the most creative and eye catching. It is interesting to note that on the contrary (Author) mentioned little creativity as a negative side of this type of media. Newspapers appeal for its timeliness and high believability. It is popular among those respondents who spend a lot of time travelling. Internet advertising is relatively new media type however number of its admirers grows. It can be explained with growing popularity of online shopping. Another advantage is that it has no time limitation and can be viewed day and night. However spam is often mentioned as its negative point. Radio came last, probably due to its disadvantages: audio only, fleeting exposure and low attention. Not the least of the factors was that most of the students live in halls of residence, which lack radio equipment. 4.2 Finding. Part 2 Bar Chart 1 shows responses to questions. The bar chart clearly shows students opinions on specific subjects. Majority of students have positive attitude to advertising and commonly cite its informative function, in other words in creates awareness. Some students see the artistic value in some commercials. Advertising creates awareness, so no wonder that majority prefers advertised product over unadvertised. However there is a strong opinion that quality products do not need advertising. There have been quite a few commercials that state that product of their company is better than competitors product. The results show that vast majority do not believe those commercials. It might be a good idea for companies not to employ such advertising strategies. Just more than a half of respondent believe that commercials help them to make a better purchase. Consumers are better off when exposed to some information about the product before buying it. However 45% prefer to do their own research about the product. Answers to the question 7 clearly show the power of advertising. 85% of students wanted to try something just because they saw its commercial. Most respondents were curious and wanted try it to see whether it was as good as commercial said it to be. It is important to note that 70% respondents sing songs from commercials. This may prove as an indicator for companies adding a catchy tune to a commercial can increase sales. Chapter 5: Conclusion 5.1 Introduction This chapter will summarize findings of this research project, highlight some of the interesting findings, offer practical implications, cite limitations of this project and give suggestions for further research. Summary of Findings and Interesting Findings The purpose of the current study was to identify an advertising media with a largest exposure and find out the effect it has on its target audience. Results were analysed in the previous chapter. Practical implications of this research were also considered. Identifying and understanding target audience is important. The evidence from this study suggests that the television as an advertising medium appealed to the majority of respondents. Magazines and the Internet took the second and the third place respectively. It may help companies to better allocate their advertising space. Students have positive attitude towards advertising in general because it carries an informative function and creates awareness. The results indicate that majority of students prefer advertised products over unadvertised products and believe that commercials help them to make a better purchase. Vast majority wanted to try something just because they saw it in a commercial. Some interesting results were found. An advertising strategy when a company positions their products superior to competitors products proved ineffective as only few students trusted such commercials. Another implication possibility from this study is that commercials with songs appeal to consumers. Companies may consider using this strategy to their advantage. Limitations of the Research The current study was limited for the size of the sample and imbalance concerning the students country of origin. Because all of the respondents who responded within this project were international students, the findings do not necessarily reflect the habits and opinions of all students. This is important since an advertising usually targets the values of the western societies and different cultures may have different attitudes towards advertising. Therefore, it would be important to conduct further research in this area of media influence and involve more respondents from western-culture countries. Recommendations for further studies This research has raised many questions in need of investigation. The designed questions were not perfect so some other aspects may be needed to investigate what contributes to making a purchase decision. Some factors examined in this research influence consumers but not necessarily mean that they will make an actual purchase. For example, further research may investigate what advertising strategies such as verbal or visual elements appeal to consumers. Endnote This project has been concerned with advertisings influence on students purchasing decisions and the research indicates that choosing the correct advertising strategy is a crucial element in an effective marketing strategy.