Duyhane Miller rational and emotional Essays (235 words) - Brain

Duyhane Miller MRKT 331 Professor Himelstein Oral Report Critique July 30, 2017 Rational and Emotional Buying The topic of choice for this week's oral presentation "Rational and emotional buying" is a topic that I found to be very interesting. The presenter began his presentation with the objective criteri a of rational appeal. He also explained how companies use rational appeal such as favorable price appeal and product popularity appeal. To further explain rational appeal used by companies he included a video of a Walmart commercial for rollback prices. Emotional appeal is the second half of the presentation and to begin the explanation of emotional appeal he talked about the Michelin company using babies to sell tires. He also used a forevermark commercial to deepen the connection between emotional appeal and buying. The videos that the presenter used are very insightful when explaining or even trying to understand the concept being presented . The presentation was very informative as well as well researched and organized. I felt the presenter went into each slide smoothly and he knew his topic well. He spoke clearly and loudly and there were no background noise to distract from the presentation. I enjoyed the use of videos in the presentation because it added an everyday concept to the presentation. The video made it easier for me to understand how companies use rational and emotional appeals when it comes to pricing.